Willa Terms of Service

By accessing or using Willa's website or product ("the Service"), you agree to these Terms. If you're using the Service on behalf of an organization, you're agreeing on that organization's behalf, and "you" refers to that organization.

Willa provides AI-assisted creative intelligence: Brand Protect assesses advertising creative for effectiveness and reputational-safety risk before launch; Market Adapt assesses a creative against a destination market and recommends localization changes. The Service provides decision support grounded in facts and data, not arbitrary judgment — it is not a guaranteed prediction of real-world performance, not a certification of legal or regulatory compliance, and not a factual claim about how any real individual or group will actually react. Assessing cultural and reputational risk necessarily involves some interpretation and inference; findings are presented with confidence levels and evidence labels rather than as certainties, and are intended to inform — not replace — your team's own judgment, and your legal, compliance, or regulatory review where one is needed.

You're responsible for maintaining the confidentiality of your account credentials and for all activity under your account. Notify us promptly of any unauthorized use.

You retain ownership of the creative and campaign content you upload ("Customer Content"). You grant Willa a limited license to host, process, and analyze Customer Content solely to provide the Service to you (generate reports, maintain your account, and — only with your separate explicit opt-in — improve our models). We don't claim ownership of your Customer Content, and we don't use it to train models without that opt-in, as described in our Privacy Policy.

You agree not to upload content you don't have the rights to submit, not to use the Service to build a competing product, not to attempt to circumvent security or access controls, and not to use the Service in a way that violates applicable law.

Reports generated by the Service — including scores, findings, and recommendations — are AI-assisted decision support only. They are not legal, regulatory, or compliance advice, and Willa does not guarantee any particular business outcome, level of audience reception, or absence of reputational risk for any creative, regardless of its score. High-stakes findings (critical risk, regulated categories, political, health, or financial claims) are flagged for human review within the product precisely because they warrant judgment beyond an automated score — treat that flag as a prompt to apply your own review process, not as Willa having already made the call for you.

Pricing and billing terms, where applicable, are set out separately (for example, in an order form or the pricing page) and incorporated into these Terms by reference. During any early-access or pilot period, terms may be agreed individually with your organization.

Each party will protect the other's confidential information (including Customer Content, and any non-public information about Willa's product or technology) using reasonable care, and use it only to fulfill obligations under these Terms.

These Terms apply for as long as you use the Service. Either party may terminate an account as set out in an applicable order form, or, absent one, with reasonable notice. On termination, we'll make reasonable efforts to allow export of your Customer Content for a limited period, then delete it per our data-retention practices.

THE SERVICE IS PROVIDED "AS IS," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT, EXCEPT AS EXPRESSLY STATED HERE.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WILLA WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES, OR FOR ANY DECISION MADE OR BUSINESS OUTCOME RESULTING FROM RELIANCE ON A WILLA REPORT.

We may update these Terms as the product evolves; we'll update the "Last updated" date and, for material changes, provide reasonable notice.

Questions about these Terms: [TODO: real legal contact address].