01
Language & Copy
Colour Symbolism
Visual & Gestural Symbolism
Cultural & Social Norms
Legal & Regulatory
Religious & Spiritual Sensitivity
Typography & Readability
Humour & Tone
Brand & Competitor Context
Adaptation complexity
High: significant changes
🇺🇸 United States→🇯🇵 Japan
Severity across 9 categories
3
Low
4
Medium
2
High
HighLanguage & copy · Visual & gestural symbolism
MediumColour symbolism · Cultural norms · Legal claims · Humour & tone
LowReligious sensitivity · Typography · Brand context
02
SUNPEAK🇯🇵 JP · 適応版
夏を、いちばん
心地よく。
心地よく。
新しいスパークリング、この夏登場。
詳しく見る
0:15 CUT
0:06
0:15
Adaptations applied
Headline rewritten with locally resonant copy
Background shifted from white to warm neutrals
Thumbs-up replaced with a neutral open-palm gesture
Superlative claim qualified for local ad standards
Brand mark surfaced earlier and held longer
AI-generated mock-up for direction only, not a production-ready asset. Stills only.