01
Message clarity
CTA strength
Brand presence
Comprehension
Channel fit
Messaging hierarchy
Brand alignment
Attention & hook
Composition & legibility
0of 100
Strong, with room to lift the CTA
Benchmarked against 1,240 Beverages pre-rolls 路 30s video 路 paid social
Attention curvePeak 86 at 0:04 路 dip 49 at 0:28
0:000:100:200:30
Attention / hook0
Message clarity0
Brand alignment0
02
Race, ethnicity & religion
Gender, sexuality & identity
Disability, age & mental health
Body image & health
Cultural appropriation & localisation
Exploitation & manipulative framing
Green-, rainbow- & purpose-washing
Child safety
Political & timing volatility
AI-specific risks
0
Strong: 2 medium findings, 7 low
9 categories evaluated
Ethnicity & RaceLow
Religion & BeliefLow
Gender & SexualityLow
Age & GenerationalLow
Disability & AccessibilityLow
Body ImageMedium
Political AssociationLow
Environmental ClaimsMedium
Violence & Substance UseLow